Utah Businesses Killing It at PokemonGo Marketing
We recently posted a blog on the craziness that is happening with the release of the virtual reality smartphone game, PokemonGo. We discussed in our post using marketing lures in order to draw new business and to create awareness for your brand using an already popular activity. In this case, that lure was PokemonGo. Many business have already caught the drift and are riding the PokemonGo wave, finding new customers and having fun with new audiences. Here’s who’s killing it in Utah.
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- Pirate O’s in Draper serves up some of the most unique food and drink in Salt Lake County. And now they offer Pokedrinks. They’ve tapped into the Pokemon audience and are seeing great success.
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- Riverwoods Mall in Orem is playing Pokemon theme music non-stop. Oh, and there’s this huge Pokeball. We’re impressed.
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- Clients are catching more than just a new haircut at Evergreen Beauty College.
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- Target is hitting the PokemonGo “target”, so to speak. Way to go, Target!
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- Skinworks in Salt Lake City has a Rattata in their sights.
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- Utah’s Department of Transportation seems to always be on top of their game. And they’re right, keep your eyes on the road and off freeway Pokemon.
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- Taylor Andrews has rocked it with this one, taking hair coloring creativity to whole new Pokemon level.
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- Diary Keen has a PokemonGo gym, and they want you to know about it!
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- Control this PokemonGo Gym at the Even Stevens in Sugarhouse, and get a free cookie with your meal!
It doesn’t take a lot t0 get a large return on investment integrating pop culture into your marketing plan. Get your voice out as a business by participating in PokemonGo with the goal of receiving more business, but also bring value to your customers- give them a reason to come into your store and buy your services while still having fun. When you’re able to find that line between pop culture and business, you’ll see great success.
Steven Potter
Jul 19 2016