Revenge of the Fifth: The Force is Strong with ‘May the Fourth’ Marketing

As you probably know, May 4th is known as “Star Wars Day” and people were inundating social feeds with the hashtag #MaytheFourthBeWithYou. As expected, Star Wars fans participated on “May the 4th” with fun memes, cosplay action videos, and comments filled with quotes and references from the uber popular sci-fi/fantasy movies.

Digital marketers, including Oozle, got in on the action too with Star Wars themed posts of our own. In honor of today’s less well-known “Revenge of the 5th” (May 5th) trend, we’ve put together a list of the marketers who used the force for some interstellar May the 4th marketing. Because, what true fans would we really be without a sequel to our blog yesterday?

Check out our list below and tell us your favorites!

Falcon Shocks and its partner, TeraFlex, shared these gorgeous, glowing posts on their Instagram and Facebook feeds.

The force is strong with this Jeep… May the 4th be with you and your Falcon shocks! Is the force with you? #FalconShocks #TeraFlex

A post shared by Falcon Shocks (@falconshocks) on May 4, 2017 at 2:26pm PDT

Come to the Jeep side! Are you a Sith Lord or a Jedi? #TeraFlex #FalconShocks

A post shared by TeraFlex (@teraflexsuspension) on May 4, 2017 at 2:28pm PDT

NBA teams are caught up in the playoffs, but took time to share the force. This color-coordinated post from the Celtics is a game-winner!

Repost, you must. #maythe4thbewithyou

A post shared by Boston Celtics (@celtics) on May 4, 2017 at 2:30pm PDT

Popular Youtuber, Sean Charmatz, gave the signal for Star Wars fans to cross the galaxy.

#maythe4thbewithyou

A post shared by sean_charmatz (@sean_charmatz) on May 4, 2017 at 2:33pm PDT

Parents everywhere were sharing pics of their little Jedi Masters, but this one from The Bump, is how marketing wars are won:

Did you really think we wouldn’t post something to celebrate today? 😉 May the Fourth be with you, Bumpies! 📷 via @mrsjessicaroberts #maythe4th

A post shared by The Bump (@thebump) on May 4, 2017 at 10:11am PDT

What a trooper! Wedding experts from The Knot shared this photo of a bride and her stormtrooper escorts on her May 4th wedding day. What a fun way to connect with fans, highlighting the importance of selecting a wedding date.

May the force be with you…even on your wedding day! ✨ Happy #Maythe4th! 🎉 #theknot #starwars 📷: @fcimagery | Event Planner: @smitten_events | Decor: @bespokedecor | Floral Designer: @gardenpartyflowers | Event Venue: @theviewonlonsdale I Bride: @wwgtam8

A post shared by The Knot (@theknot) on May 4, 2017 at 10:06am PDT

Disney, who owns the rights to the Star Wars franchise, made this fun quiz to find out which galactic duo you and your best friend would be.

Even Emeryville Marina in Oakland even played hide and seek with this post of AT-ATs hiding in plain sight.

May the 4th be with you! AT-ATs in disguise #starwars #portofoakland #atat #maythe4thbewithyou #may4th #maythe4th 📷 @alamedaphotobandit

A post shared by Emeryville Marina (@emeryvillemarina) on May 4, 2017 at 2:44pm PDT

And of course, we have to share this shout-out we received on Twitter from Matt Cutts:

I feel like 20 years from now, people will still sometimes send me Matt Cutts + SEO photoshops. https://t.co/yhv8NhDs1w

— Matt Cutts (@mattcutts) May 5, 2017

Honorable Mention – Okay, so Jimmy Fallon is not a marketer, but this video of Star Wars characters singing “All Star” by Smash Mouth became an instant social classic for light years to come.