On-Demand Library
Missed some sessions? Want to watch your favorite speaker again? You’re in luck! Choose which speaker you’d like to watch and get access to their slides and any additional resources they provided with their session.
We’ve organized speakers by topic, so jump to the sessions you want to learn about most:
Keynote Speakers
Be Nice Leadership & Culture To Run a Successful Beauty SchoolWinn ClaybaughIn this lively and humorous seminar, Be Nice (Or Else!) author and highly successful school owner Winn Claybaugh will share:
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The 5 Values of Growing a Family BusinessJim PetrilloJim Petrillo tells it how it is by telling real stories of how to overcome the things that go wrong and how to build your business on these five values:
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Digital Marketing
3 Crucial Local SEO Tactics for Your Beauty SchoolPatrik ConnoleHaving a beauty school that offers amazing services is only a part of the equation, you also have to be found by potential students! Local SEO helps you be found by making sure you show up in the all-important map 3 pack. This brings you massive results, as being in the top three of search results brings the vast majority of clicks to those websites. Getting more clicks means more leads which ultimately gets you more enrollments. This presentation will give you THREE actionable tactics you can do TODAY to help your school bring in more of the highest converting digital leads to your business.
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Why Students Should Make Your Social Media ContentStephanie CarterIn her session, Stephanie will talk about the impact students' social media can have on a school's reputation, brand and leads. By teaching their students how to correctly use social media, schools can leverage an important organic and authentic marketing channel that will resonate with the audiences they're trying to reach most. |
12-Month Roadmap To Digital Marketing SuccessParker DickensOne of the most difficult things about switching or committing to a new agency is the unknown. “How far will my budget take me?” “What can I expect to happen?”, “If this doesn’t pan out, how many months or thousands of dollars am I out?” All of the questions that come up in a cost benefit analysis. I hope to answer that and more as we dive through what you can expect to happen over 12 months with a budget that works for any school. |
Google Ads For Schools: The Path To More StudentsDavid SteinerDo Google Ads feel like another language to you? We’ll take a look at our proven PPC formula that can help increase student enrollments, and set your school up for sustained growth. This is insight that can help you run your own ads better or evaluate how your current agency is running ads for your school. |
Why Being Cheap Is ExpensiveCheryl MontgomeryCheaping out on your site saves money right now but will cost you later, both in missed opportunities, wasted upkeep, and in having to replace it every year or two. Hear directly from an expert who has been building beauty school websites for the past 10 years. You won’t want to miss this valuable insight that could save your school thousands of dollars worth of missed leads. |
Basic Elements of Graphic DesignMichael RiskWith the availability of online design interfaces like Canva or design software like Adobe Photoshop and Illustrator, creating beautiful design is about more than inspiration or a great idea. Good design is about understanding the fundamentals of the subject. Although it’s possible to spend years studying the nuances of design and the many varying takes on how to be successful at it, there are a handful of basic elements that everyone should know before beginning any creative project. Rules were made to be broken, of course, but you have to know what they are first. |
For Admissions/Instructors
Virtual Presentation Best PracticesDaniel DunworthNow, more than ever, virtual presentations are an integral part of our education delivery. Having tools and knowledge that support your preparedness will ensure you exceed ever-rising participant expectations and maintain a standard of excellence in our new normal. |
It All Starts With the ConsultationJen Kuhn & Jessica BeckThe consultation is the most important time you spend with a guest. The consultation sets the stage for increasing your service ticket, retail ticket and pre-book percentage. To perform an excellent consultation every time, your students and instructors need a strategy and system. You don't want to leave it to chance. In this class, Jennifer Kuhn and Jessica Beck will share how your students and instructors can use the consultation to impact your numbers. |
Straight Talk on Inbound and Outbound CallsRob ThatcherIn this quick 20 minute class, you'll learn about the basics you should be doing, but maybe forgot. Basics that help folks show up to their appointments instead of just saying they will. Steps to building a relationship with someone in under 10 minutes. |
The Evolution of Digital Learning: Crisis Breeds ResilienceCorina SantoroThe events of 2020 forced everyone to reimagine and redesign the classroom, and the beauty education industry was no exception. The good news? Everyone discovered that hybrid learning and distance education can work successfully for our industry. At Milady, we already knew this, but that didn’t mean we idly sat by. We listened, we learned and we took our turn reimagining digital learning for beauty programs. The result? A brand new way of engaging, learning, teaching, reporting and so much more. Learn how to harness the power of digital education and achieve new heights with CIMA. |
Laws and Regulations
Privacy and Security Challenges for Distance LearningMichelle Hon DonovanThe rapid transition to distance education has created a litany of new privacy and information security concerns. Schools had to move quickly to implement distance-learning apps and online tools from technology companies that historically have not targeted the highly regulated education sector. This technology and new remote learning methods have redefined what constitutes a student record and significantly increased third party access to these records. At the same time, cyber criminals are taking advantage of the additional vulnerabilities associated with working remote with cyberattacks increasing by 400% during the pandemic. The risk to student data has never been greater. While schools are starting to open back up, many schools are maintaining distance education programs going forward. This program will discuss the privacy and security implications and challenges of these distance learning programs. |
Finances
Financial COVID ChaosJared SandersCARES, HEERF, PPP, HEERF2, PPP2. We will quickly discuss the various issues schools are running into as they attempt to navigate all the various financial assistance packages made available over the past year. |
Liked What You Saw?
If you need any help with your digital marketing, get a free analysis from Oozle Media! We’re always ready to help support our beauty schools to get more leads to ultimately enroll more students! So, reach out and let us know how we can help.