Social Ad Strategist

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states

About the role:  

This role will guide a portfolio of high-value accounts through the dynamic landscape of online social advertising, ensuring enhanced visibility, traffic, and conversions while maintaining a workable return on associated ad spend. Working closely with account managers, your task is to recommend and execute advanced social ad strategies that reflect best practices and align with our client’s objectives. Your role involves not just leveraging years of experience but also adapting to evolving technologies and platform features. 

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits
• Annual Bonus Program
• Corporate 401k Matching
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code
• Hybrid work arrangement

Day to Day

•  Craft comprehensive advertising strategies in line with business goals, target demographics, budgetary guidelines, and KPI objectives. 
• Conduct a full account build and fine-tune ad accounts/campaigns across Meta Ads, TikTok, and emerging platforms that align with client needs.
• Set up and sustain conversion tracking systems for comprehensive analytics. Familiarity with tools like Google Tag Manager (GTM) is a plus.
• Incorporate a strategy using your own imagination and creativity that aligns with each client’s branding, vision, and business objective.
• Create captivating ad copy tailored to engage and resonate with the target audience and drive the desired outcome.
• Supervise campaign budgets meticulously to guarantee efficient resource distribution.
• Continuously monitor and analyze the performance of social ad accounts, using data to identify trends and maximize campaign effectiveness and growth. 
• Gather feedback from users to iterate and improve advertising performance, ensuring alignment with overall marketing objectives.
• Define and refine audience targeting parameters to engage the most relevant customer segments.
• Leverage data and analytics to make informed decisions, track KPIs, and measure the success of social ads campaigns.
• Partner with clients or internal teams to deliver insights, updates, and recommendations for campaign enhancements.
• Leveraging automation and other tools for process efficiency. Explore and endorse third-party tools and scripts for heightened client service.
• Other duties as assigned.

• Bachelor’s degree in Marketing or a related field (preferred).
• 4+ years of experience in paid advertising, Social Ads campaigns, and strategy formulation.
• Proficiency with major ad platforms (Meta, TikTok, LinkedIn, etc.)
• Experience working with enterprise-level ad accounts and budgets.
• Strong ability to analyze complex data and translate it into actionable insights.
• Strategic thinking with a focus on results. 
• Experience in performance forecasting and ROI calculations.
• Understanding of the broader digital marketing landscape, including organic social, SEO, content marketing, and paid search.

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.