Category Archive: Social Media

When Social Becomes Too Noisy When Facebook becomes overwhelming and Instagram feels a little too “filtered” where can we turn to find our people and connect? Where can we go to express ourselves, perhaps with fewer consequences? Is there one app to rule them all? Or does the answer lie within what “social” really is:…

What You Need to Know & What You Should Do Mark Zuckerberg, on his personal Facebook (FB) page, posted late last night a potential bombshell for businesses, brands, and publishers. This post talked about what users will, and will no longer be seeing when they view their news feed after logging in. You can read…

As a school owner or marketing director, you know you’re competing with rival schools for the attention of potential students. It’s the daily reality of business. It’s likely you’ve already got a strategy in place to combat this competition. But are you prepared to compete with the likes of Amazon, Target, Sephora and other major…

Social ads is a product that comes with a lot of options & opportunities to promote your school. This is a great tool to get creative in your approach, carefully test results, and continue to try new things. The danger lies in the budget for all of these efforts. Testing too many campaigns, features, or…

Facebook’s bidding system can be complex. This graphic below is an advanced visual to help you understand what goes into the process. A solid understanding of this process can help you bid correctly on your campaigns and get the most out of social media advertising.  

In a blog, far, far away, there lies a list of “Star Wars Day” social posts by digital marketers that used the force. Today is “Revenge of the 5th” so we want to recap their valiant efforts, here.