Category Archive: SEO

Facebook and Google are at it again. The 2 giants once again find themselves racing to solve a problem from 2 different angles (and with 2 slightly different, slightly selfish motivations). This time it’s the way we consume content, specifically on mobile devices. Today we’re going to talk about Google’s Accelerated Mobile Pages (AMP)  and…

What is the Google “Possum” Local Ranking Update?   Welcome to another Oozle Update, today we’re covering Local Rankings and the mysterious “Possum Update”.  To be clear there hasn’t been any official word from Google about local rankings although they did announce today that Penguin 4.0 went live mid September. Regardless, there has been a…

Check out these common content mistakes that harm SEO efforts and learn how you can avoid them, keeping you relevant online.

Without content, your webpage is just a toy store with empty shelves and crying children. Content is the sole reason for having a webpage, and therefore should not be skimped on.

According to Google predictions, mobile searches will exceed desktop searches in 2015. So with the average consumer conducting searches on mobile devices more and more each day, it is increasingly important to make your websites mobile-responsive in order to cash in on the new and existing mobile traffic. Taking the step to develop a strong mobile…

Is your website up to snuff? Learn how to perform a basic site audit from a user experience and SEO standpoint.