In Short
Superior Water & Air did not achieve great results overnight. Superior made an investment in digital marketing and internally to make great improvements.
The Goals
Work together in creating great content, as well as encouraging user generated content to increase the overall presence of the brand and reputation on the internet, all while having this translate into more leads that can be measured.
The Challenge
Ranking for highest converting keywords
Superior Water & Air had never attempted digital marketing before. This could be a good and bad thing. In this case, it meant starting from scratch. Superior wanted to get more water leads. This meant ranking for the highest converting keywords (and phrases) for the following categories:
- Water softeners
- Water heaters
- Tankless water heaters
- Soft water
- Branded water heater & softeners
- Water purification & systems
Rank highest for new Air division
After the first two years of achieving great results for their water products and services, this company started its Air division. The goal was to rank their website for the highest converting keywords (and phrases) for the following HVAC categories:
The Results
