Case Study: Burg Children’s Dentistry What we did: Content Writing, SocialSEO

In Short

With 9 locations around northern Utah, local search optimization was an imperative part of Burg Children’s Dentistry’s marketing plan. Along with a number of successful campaigns in SEO and social media, Oozle Media also helped Burg through their name change from Burg Pediatric Dentistry to Burg Children’s Dentistry. Our marketing team ensured local SEO seamlessly transitioned during the name change, keeping the brand consistent.

Even a small name change such as the one Burg made can be detrimental to hard-earned search rankings. Through citation management tools and manual changes, Oozle Media was able to maintain website traffic through a potentially dangerous transition. We were able to maintain and improve rankings during this time, as well as update their clientele through social channels and the website.

The Goals

  • Increase social media interaction.
  • improve local search optimization for each of the 9 Burg locations, making it easy for clients and potential clients to schedule appointments at the right location.
  • Manage citations across the web through the Burg name change to protect rankings.

Oozle Media has helped Burg Children’s Dentistry build their brand on social media. Through effective and targeted contests, Oozle was able to build a strong social presence, reaching patients, friends, and family of patients.

In our most recent contest, Burg had 216 entries.

burg photo contest stats

 

Over the contest they gained 162 fans on Facebook, jumping from 15,640 to 15,809.

Burg Facebook likes from photo contest

 

Over the same time period they gained 42 followers on Instagram, jumping from 498 to 540.

burg Instagram followers from photo contest

 

Positive reviews are important in building trust. With 10 current locations, Burg Children's Dentistry had a large task of building honest customer reviews across the 10 Google Business accounts. Through an effective Google Reviews training program, Oozle Media helped develop an effective review incentive program, then implemented it across each office.

Thanks to Google Reviews and local optimization, Burg Children's Dentistry is a top choice in the map pack for many targeted keywords.