Latest Blog Posts

The purpose of a landing page is to generate leads from the traffic brought in by your search and paid search campaigns, and a well thought out landing page can double your monthly conversions.  How do you build one? Just follow these 6 simple steps: 1. Provide a valuable offer that will entice visitors to…

In case you haven’t noticed, search and social media have irrevocably tied the knot. Come on, you can’t be that shocked. The signs have been pointing in this direction for years now. A commitment with a bright, beautiful future was the next logical step. The good news is that unlike some marriages (we won’t name…

No matter if you love or hate the the Facebook Like feature, it’s become an essential tool for promoting services and products around the world. Plus, it provides business owners with a way to measure network growth, customer preference and sentiment, product value and relevancy, and content value and relevancy. Therefore, companies that want to…

So the Federal Government shutdown didn’t happen. Crisis averted! One crisis, however, that won’t be avoidable is the loss of valuable business and deterioration of your company’s internet presence if you don’t have an effective mobile marketing strategy. As the global financial services firm, Morgan Stanley, recently stated, “In five years there will be more…

If you don’t have a company Facebook page it’s time to get one.  Why? Because it plays an important role in increasing overall brand awareness. However, just having a page won’t make this happen because the key to a successful social media campaign is to be social. One of the best ways to interact and…

Quality customer relationships are extremely rare these days despite the fact that so many well known corporations advertise excellent customer service skills as part of their “packaged deal”. As consumers, we know from personal experience that most of these companies are not living up to their promises. As for myself, I know that I cringe…