Latest Blog Posts

There’s a cold, hard truth that I want to get out of the way immediately: you aren’t converting enough leads. Usually when I say this, I get a response like: “Our enrollment rates are fine compared to the rest of the industry, though!” “Our admissions team is simply the best, they’re doing everything right!” “Month…

Some marketers around the world woke up this morning to a big surprise: many of their AdWords campaigns came grinding to a halt. It’s no secret that Google has been promoting the use of secure sites (or sites that have SSL certificates) as a standard practice for years, but it seems as though they’re finally…

Approximately 70% of a customer’s mind is already made up before they ever make their first call to a business they are researching. Reviews and how you respond to those reviews play a huge role on that 70%. Around 90% of people read reviews before deciding on which business to go to. Customers read reviews…

Social ads is a product that comes with a lot of options & opportunities to promote your school. This is a great tool to get creative in your approach, carefully test results, and continue to try new things. The danger lies in the budget for all of these efforts. Testing too many campaigns, features, or…

Facebook’s bidding system can be complex. This graphic below is an advanced visual to help you understand what goes into the process. A solid understanding of this process can help you bid correctly on your campaigns and get the most out of social media advertising.  

All the traffic in the world isn’t going to mean very much if your website isn’t structured in a way that will convert your audience. Are you doing these 6 things to increase conversions on your site?