4 Tips In Bringing the Humor to Your Social Media Strategy

Oozle Super Bowl party. Did our team just score? No. We saw a commercial of a monkey riding a chihuahua.

“Ohmagosh I looooove the Super Bowl… Well not the game of course- the commercials.” There’s a reason you hear a variation of this sentence roughly 90 times around the months of January and February. The Super Bowl has become the place to premiere the funniest and wittiest advertising.

Humor done right is one of the most effective forms of advertising. Everyone remembers something funny; it leaves a great impression, and a positive association with your brand. Here are four tips to help your business use humor as part of your social media strategy.

Know your audience: The most important thing to remember is your sense of humor is not necessarily your customer’s sense of humor. Having a backlash from your campaign is going to have a bigger impact than a successful humorous one.  Know your audience and adjust your humor accordingly.

Stand out: Using humor in your campaign can help separate you from your competitors. Several companies have successfully done this by not taking themselves too seriously. Don’t be afraid to occasionally poke fun of yourself, your company, your industry or the products.  This has proven to be one of the most effective ways for customers to feel connected to you.

Wit is the way: In today’s fast-paced social media oriented world, you don’t need a big budget to have a large impact. Your customer will want to share the right quip or relevant witty comment, possibly giving you the same level of exposure.

Right People for the job: If you don’t have the talent, hire someone or don’t attempt it. Everybody likes a joke, but nobody likes a sad attempt at a joke. It seems every time a spokesperson has to apologize on behalf of their company for an ill-humored post, it’s because it was an uninformed intern running the social media content.

Luckily your Utah social media experts are here to save your humorless downer day. We’re like the Batman of social media humor except with an eighth the anger Christian Bale has built up.

by Kody Probst